It’s summer, alright—our central NC temperatures are going to hit three digits by the end of this week!

Equally hot is “story marketing!” My guest blogger Karen Kanakanui wrote about this last week and so this week, I’m continuing the theme with an audio interview I did last fall with Rebecca Matter.

Rebecca Matter is a Co-Managing Partner and Director of Online Marketing for American Writers & Artists Inc. (AWAI), the world’s leading trainer of direct-response copywriters and graphic designers. A marketer with over a decade of experience in publishing and direct-marketing, Rebecca has written thousands of sales letters, emails, articles and blog posts in her working life.

She is a smart, smart, smart marketer and I’ve enjoyed getting to know her through my association with AWAI.

Listen to what Rebecca has to say about marketing through story here